Eugene - A local radio station is doing everything it can to get attention, including dedicating it's format solely to a celebrity rapper. For the past year, 94.9 FM has been a news talk radio station. But for the past three days, it's been making waves as K-FED radio. And those are the call letter for wannabe music artist Kevin Federline.

The former Mr. Brittney Spears, is also known as rapper K-Fed and 94.9 has been playing his music, nonstop since Tuesday. "We decided Kevin Federline was underrated and we feel like we needed more of him," says owner Steve Masters.

The new station has been getting a lot of responses: "Oh him? He's garbage," says Eugene resident Alex White. "We've gotten a lot of call saying, uh what's going on?" Explains Masters.

So to find out what's going on, we went to the studios and asked them what happens when people get sick of hearing the same album over and over. "Well, we're playing all of his hits and I believe that's 3 songs," explains Masters and D.J. Eric B.

But enough is enough, even for this station. "Are you fed up with K-Fed?" asks Eric B. "I don't ever want to hear K-Fed again, I can't stand him, I think he's the most untalented person in America," responds Masters. "We're all fed up with K-Fed, so now for Eugene, we present true hip hop 94.9 Jamz," responds Eric B.

And just like that, 94.9 Jamz is born. Which means it's finally over, for K-Fed FM. "If we can help it we will not play K-Fed," says Masters. Eric B chimes in: "K-Fed, see ya wouldn't want to be ya."

The owners say our area needs a hip hop radio station, and that the K-Fed stunt was only a way to create buzz about their new station.
During the first month, they plan on playing 10,000 songs commercial free.