Lighten up: OSU hosts 'Be Bright!' event to promote bike safety

Lighten up: OSU hosts 'Be Bright!' event to promote bike safety
Benny Beaver sets a good example by using a bike light, reflective clothing and a helmet

CORVALLIS, Ore. – In an effort to encourage bike and pedestrian safety on campus and around Corvallis, Oregon State University and the City of Corvallis are inviting the public to the Memorial Union Quad on Thursday, Jan. 17, 11 a.m. to 2 p.m., for a special  “Be Bright!” event

Benny Beaver will be on hand as participants spin the wheel and win a variety of great and illuminating prizes aimed at making the commute safer for everyone. Bike lights, reflective gear and even some coveted illuminated umbrellas will be given away during the event.

According to the Oregon Department of Transportation, every year in Oregon, the majority of pedestrian fatalities occur at night or in low-light hours. More than half of the pedestrians killed were wearing dark clothing and were not visible. In October 2012, ODOT reported that pedestrian fatalities in Oregon were up 23 percent from the same period the previous year.

“The Be Bright! effort is an attempt to get commuters to think about visibility issues during dark, rainy Oregon winters, and during the rest of the year after nightfall,” said Steve Clark, vice president of university relations and marketing at Oregon State. “Drivers need to pay more attention to bikers and pedestrians, and walkers and bikers need to make themselves as visible as possible during low-light situations.”

“We are very pleased that community interest in promoting safety and increased visibility among motorists, pedestrians, joggers and bicyclists is growing in the Corvallis community and on the Oregon State campus,” Clark said. “The last thing anyone wants is to have serious accidents or injuries occur. So we are simply promoting improved safety by being bright and being seen.

The Be Bright! Be Seen public safety campaign is sponsored by Oregon State University, the city of Corvallis, the Corvallis Gazette-Times, the OSU Beaver Store and the OSU Daily Barometer.