Not everyone happy that sex sells at fast-food joint
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BAKERSFIELD, Calif. (KBAK/KBFX) — A Carl's Jr. restaurant that used two "street team girls" to draw attention on opening day got more than it bargained for.
The young women were dressed in matching outfits comprised of a short black skirt and low cut midriff baring top. Joining them was someone dressed as the Carl's Jr. Star. One woman was standing outside the restaurant on the corner of Gosford near Harris Road. Another woman was inside the restaurant meeting and talking with customers.
But customer Nancy Christensen was not amused. She was driving by and said she was appalled when she saw the woman on the corner, at first thinking she just might be crossing the street. Christensen said she then saw the Carl's Jr. Star logo and turned around to find out what was going on.
Christensen said she talked to the manager and was told it was part of a promotional campaign on opening day.
The mother of two children expressed concern over what she said was a wrong message being sent by a family restaurant, using sex to sell food.
A prepared statement from Beth Mansfield of the Carl's Jr. marketing department read: "Carl's Jr. adopts a creative approach to our marketing campaigns and advertising. It is intended to communicate the core message of our premium-quality food to our target audience of young hungry guys. We do not aim to exclude or offend any other groups with our efforts, but merely to appeal and amuse a very specific audience."
Carl's Jr. officials said they welcome customer comments and concerns online.
The young women were dressed in matching outfits comprised of a short black skirt and low cut midriff baring top. Joining them was someone dressed as the Carl's Jr. Star. One woman was standing outside the restaurant on the corner of Gosford near Harris Road. Another woman was inside the restaurant meeting and talking with customers.
But customer Nancy Christensen was not amused. She was driving by and said she was appalled when she saw the woman on the corner, at first thinking she just might be crossing the street. Christensen said she then saw the Carl's Jr. Star logo and turned around to find out what was going on.
Christensen said she talked to the manager and was told it was part of a promotional campaign on opening day.
The mother of two children expressed concern over what she said was a wrong message being sent by a family restaurant, using sex to sell food.
A prepared statement from Beth Mansfield of the Carl's Jr. marketing department read: "Carl's Jr. adopts a creative approach to our marketing campaigns and advertising. It is intended to communicate the core message of our premium-quality food to our target audience of young hungry guys. We do not aim to exclude or offend any other groups with our efforts, but merely to appeal and amuse a very specific audience."
Carl's Jr. officials said they welcome customer comments and concerns online.
TOO BAD YOU SHOVE ADS DOWN MY THROAT...NOT THAT INTERESTED ...YOUR LOSS
Looks like a couple of cheer leaders to me.
I'm offended that Carl's Jr. would try to pass these two fuglies off as something decent.
Don't eat there if you do not like it.
Oh "the children!... the children!" I demand you pass more nanny state laws and take more freedom away!
Clearly, the person who lodged the complaint needs to go back to the 19th century. Â There's more skin shown by anyone at a swimming pool or beach than shown by these ladies. Â Does she complain about that, too?
@Baldr Odinson Shouldnt you be out burning a flag or something...
 @2easy2berightback Shouldn't you be out cooking meth/having sexy times with your sister?
 @2easy2berightback Come on now, I know he does everything in his power to make himself a walking gun control campaign... but that doesn't mean he needs to be harassed about it when he's bothered to post something reasonable.Â
Get real lady, have you seen ANY advertising over the last 20 years?
Obviously, Nancy hasn't seen the recent Carl's Jr commercials for one of their new sandwiches with the two similarly clad women barbecuing. Also, as to the "...low cut mid-drift baring top." I believe that 'mid-drift' occurs in much older women; maybe spell check was looking for "midriff"?