'China's Nike' tries to break into US market

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Li-Ning Goes American
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Li-Ning Goes American
A detail from the Five Evolution Basketball Shoe is shown in the Li-Ning store Thursday, Jan. 20, 2011, in Portland, Ore. Chinese athletic shoemaker Li-Ning knew it couldn't "out-Nike" Nike, especially in the sporting giant's own backyard. So the company is going grassroots in its expansion to the U.S, using an irreverent YouTube video to play up it heritage while taking a lighthearted dig at the Li-Ning name. (AP Photo/Rick Bowmer)