Black Friday: Why do we do this to ourselves?

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Black Friday
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Black Friday
A shopper drags her purchases past a line of customers waiting to pay at a J.C. Penney store, Friday, Nov. 23, 2012, in Las Vegas. Black Friday, the day when retailers traditionally turn a profit for the year, got a jump start this year as many stores opened just as families were finishing up Thanksgiving dinner. Stores are experimenting with ways to compete with online rivals like Amazon.com that can offer holiday shopping deals at any time and on any day. (AP Photo/Julie Jacobson)