'I'm after the Average Joe cyclist who likes to represent their state'
Oregon Cyclist Apparel Company
In this June 26, 2012, photo, Chris Chapman sits at home in Portland, Ore. Chapman, a die-hard cyclist and apparel professional, recently started a bike sportswear company. The startup makes recreational cycling apparel whose central design feature is Chapman's interpretation of the locally famous green-colored heart-in-Oregon sticker created by Portlander Chris Bucci. (AP Photo/The Oregonian, Michael Lloyd)