Is this the next superfood craze?

Is this the next superfood craze? »Play Video

EUGENE, Ore. - The same seeds used to grow Chia Pets are gaining popularity as a possible superfood.

"A lot of our customers have been turned on to this product and others for some time, but we've seen an increase in more people interested in this product," said James Mattravers at Sundance Natural Food.

Broader interest in chia seeds may be the result of New York Times best seller "The Aztec Diet." The book aruges that chia seeds gave Aztec civilizations strength and energy by providing omega 3 fatty acids, calcium, iron, fiber and magnesium.
Runner Doug Shepherd bought a bag to see what the buzz is all about.

"It's time tested," he said. "If it had faded away then maybe there wouldn't have been much to it. Since people are still using it and especially down there, there's got to be something to it."

While the seeds are low in calories and may curb hunger, health professionals cautioned that you're not going to see weight loss without including proper diet and excercise in your daily routine.