Marketers target kids with sugary cereal

By Arrianee LeBeau KVAL News

Summary

A new Yale University study confirmed that most breakfast cereals advertised to kids have poor nutritional value.

Story Published: Nov 1, 2009 at 7:23 PM PDT

Marketers target kids with sugary cereal

A new Yale University study confirmed that most breakfast cereals advertised to kids have poor nutritional value. The cereal companies have websites and commercials that are popular among children.

According to the Rudd Center for Food Policy and Obesity cereals marketed to kids have 85% more sugar, 65% less fiber and 60% more sodium than those aimed at adults.

The study also found that kids who ate sugary cereals ate twice as much as those who ate low-sugar brands.
 

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