'Dad' in 'Datsun daughter' ad: 'If I didn't have a model, I would use my dog'
EUGENE, Ore. -- The whole idea with advertising, Kim Ridley says, is to get more people to look at your ad. That's why he used this skimpily dressed car model named Alexxa, to sell his 1977 Datsun 280Z. Note: Photos may not be suitable for all visitors.
Kim Ridley of Ridley's Rides, a used motorcycle dealership in Salem, received international attention for the eBay advertisement after responding to a potential buyer, claiming the model in the photos, Alexxa, was his daughter.
"I was just trying to put a couple of people in their place," Ridley said. "They made rude comments, you know."
Ridley said he thought if he tried to make the advertisement "more personal, more real," they would stop.
Instead, saying that Alexxa was his daughter got him a lot of unexpected attention.
KVAL News viewers weighed in on the photos online Wednesday. One viewer said, "Even pretending that he's showing off his daughter in her underwear is pretty sick."
"She's not my daughter. It's a friend. I've done cars and motorcycles for years and used models, and if I didn't have a model, I would use my dog in an ad." Ridley told KVAL News in an interview on Thursday.
When KVAL first called Ridley, he said he went along with it because he "thought it was kind of a kick."
He didn't think his sexy advertisement would spread across the Internet as rapidly as it did. When he got word that lots of people were upset with it, he started calling reporters back and telling them the truth.
"The U.S. is the only place that really gets excited about scantily clad photos of anybody." Ridley said.
He added that model Alexxa had clothes on, so there was nothing inappropriate about it in his mind.
"That's why I rolled with it," he said.
Ridley said everyone uses sex to sell. He referenced a new cheeseburger commercial that he says is more provocative than his ad.
For those who still think the photos are wrong, Ridley offered them a piece of insight on the most provocative photo in the collection.
"It's a shot exactly like they used in a James Bond poster several years ago," Ridley said.
KVAL News found the poster Ridley was referring to from the 1981 film "For Your Eyes Only."
Her real name is Althea Zachary. https://www.facebook.com/althea.zachary
I am amazed at how no one has commented on how blase this Kim guy is about exploiting a young woman just to sell a car. Are we so not evolved that we can't come up with a better idea than this? Not to mention how insulting it was for him to say he would have used a dog if the girl wasn't handy. Or that he orginally said it was his daughter: is this how you would treat your own child? Seriously? As for the Carl's Jr. commercial, that is extremely disgusting to me as well & I am sick of people oversexulaizing women. I am a breast cancer survivor and believe me, there is way more important things in life than looking "perfect".
@Kim If it was not for sex, men would have put a bounty on women centuries ago.
This is funny. This story has people on Facebook from California commenting about the "daughter" that was used to sell the car. Did I tell them it wasn't his daughter. Nope. I just let it roll.
This story is a little "tweeked."
Looks to me like he used his "Dog"
More advertisements as "news".
WOW he'll use his dog ....dosen't say much for his daughter..next question who gets the shorter leash...happy Friday
everyone=))
His Dog has Tatts also, but only on the inside of his ear.
 @Fancy Jack Ah yes, your dislike for tattoos. You're living in the wrong area/time/culture.Â
@PleaseBeSmart The psychology of Tattoos is unflattering.
@OregonOrator Disorder index, look under Dissociative Disorder, Personality disorder, with an eye for self mutilation, also reference sexual trama/abuse, impulse control, and Dysthymia Â
@Fancy Jack What page? I have a copy of that here.
Light, yet very insightful reading
@UsaidWHAT Diagnostic and Statistical Manual of Mental Disorders, 4th Edition, Text Revision
 @Fancy Jack That is only your opinion...and you know what those are like...
@PleaseBeSmart All Tattoos are the result of a perceived sense of inadequacy, whether imaginary or real, and or self loathing. The Tattoos distract from the inadequacy or invite contempt, each response serves its purpose. Nothing says "I'm damaged" like a Tattoo. When dealing with women with Tattoos, talk about their tattoos, they may have others concealed that they would delight in showing you, tell them that they are personally beautiful and they will walk away, their self loathing and sense of inadequacy would be brought to the fore and the purpose of the Tattoos would be defeated. Tattoos allow them to achieve intimacy without risking personal rejection. Tattooed women are very easy to seduce, with some insight and understanding this frailty is easily exploited.
 @Fancy Jack Oh do tell.Â
@PleaseBeSmart @Fancy Jack:Â Art is in the eye of the beholder; there are Tatts, and then there is Body Art.....
I'm not sure who thinks it's "wrong." It's certainly not. But that last photo does make you feel like you need to have an STD test. You did not pick a classy looking model, Mr. Ridley.
Sir, your car and your female model, whoever she is, are well used, rough around the edges and not appealing at all.
@Fennforests Both will sell
 @Fancy Jack pity the buyers...
@Fennforests Caveat Emptor
Yikes...If I were to be interested in the car, I'd take a can of Lysol to it first...she's looks like a petri dish full of bacteria and virus.
 @flor3nc3 Yep...
Glad the Carl's Jr ads were brought up in the story because seriously there is more sex in those ads to sell a freaking burger then he used to sell a car.....a LOT more sex!!!
@Shannon KÂ Â And a LOT better looking!