The Communicator reports some of the neon was destroyed at landmark Route 66 diners through the city, and several buildings were flooded when the hail melted after damaging the roof.
There were no reported injuries, according to the paper.
Here is another photo of the damage:
And you can find many more on the Facebook page of the Guadalupe County Communicator.
It's not the first time massive hail storms have struck the Southwest. Check out this storm that left hail waist deep in Laredo, Texas in April, 2012: