Happy 70th birthday, Smokey Bear

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Smokey Bear Turns 70
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Smokey Bear Turns 70
FILE - This undated file photo shows the original Smokey the Bear, symbol of forest fire prevention is shown in his National Zoo home in Washington, D.C.Smokey died in 1976 and was returned where he was found as a cub with burned paws in 1950 in Capitan N.M. Smokey Bear was created in 1944 because of fears that enemy shelling from Japan would cause forest fires while most U.S. firefighters were in battle overseas. When the war ended, Smokey stuck around _ and he is now at the center of the longest-running public service announcement campaign in U.S. history. Research shows he is known by 96 percent of American adults and ranks near Mickey Mouse and Santa Claus for name recognition. (AP Photo)