EUGENE, Ore. -- Ticketmaster sold out of Rose Bowl tickets within seconds Tuesday morning, and the game may rival the national championship bowl in popularity.
"Truth be told, a Rose Bowl ticket is as hot or hotter than the national championship ticket," said Mitch Dorger, CEO of the Tournament of Roses. "The fans are very hungry, and they are snapping up everyhting they can get."
A small amount of tickets that went on sale on Ticketmaster Tuesday morning were sold out within seconds.
The University of Oregon is also selling tickets. The deadline to place an order is this Friday.