What's that smell? Oregon football tickets

What's that smell? Oregon football tickets »Play Video

EUGENE, Ore. - Oregon football tickets will be scratch and sniff this year.

"Contrary to popular belief, we are not going to scratch them at the ticket gate to check and see if they're legitimate tickets or not," said Craig Pintens, senior associated athletic director.

Carl's Jr. approached the Oregon Ducks football marketing team about different options for scents, including milkshakes and burgers.

They eventually decided that although those smells might be enticing to an empty stomach, the best way to lure in football fans was with the scent of Carl's Jr. bread.