Erica K. Frei

New Book, “Centered Self, Centered Horse

Public Relations Contact:
Awareness In Riding™
Milton, Wisconsin (June 2, 2008) Equestrian Erica K. Frei adds the title Author to her talents with the release of her new book “Centered Self, Centered Horse; A Simple Guide to Horsemanship.” Erica’s approach to horses is unique to the horse world and that is reflected through the wise words in her latest book.
Wanting to push fellow equestrians to a level of riding that brings about pure joy, Erica has left many gems along the way in this literary work of art. A book for every equestrian no matter the discipline or ability, this isn’t your typical “guide” to anything. There are no how-to’s or quick-fix-methods, instead what every reader can look forward to are words that touch deep to the soul of the rider and inspire a level of communication beyond words. “I want readers to go through the book and have those ‘ah ha!’ moments, and get giddy and excited about playing with their horse. It should never be about work, it should always be enjoyable and fun with the horse, otherwise what is the point?”
Erica believes that without balance in yourself, you cannot expect balance out of the horse – whether it is physical, emotional, or mental. The book constantly invites the reader back for a deeper perspective into the basics covered. Touted as “A Simple Guide to Horsemanship,” simple doesn’t always mean easy until you’ve mastered it. “Flying a jet plane is easy for an expert pilot, but until you get coordinated and familiar with the controls you stand a good chance at crashing into something. Riding horses is like anything else, it is easy when you are coordinated and understand the communication. It has always been simple, it is our mind that determines whether we make it easy or hard.”
The book has made its way to Amazon and many other book stores across the globe in short order. Autographed copies are also available directly from the author’s website :
Erica K. Frei is a popular instructor, speaker and founder of Awareness In Riding (AIR); a revolutionary program which promotes self-awareness in riding through classes, workshops, events and instructional media. Erica makes her home in Milton, Wisconsin. For more information contact Awareness In Riding, 9946 N. Clear Lake Rd., Milton, WI 53563, Phone: 608-359-3731 * * Email:

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